The all new Sony α7S II to Feature Selectable Compressed and Uncompressed 14 Bit RAW at Launch; Free Firmware Updates Coming for Additional Models Beginning with α7R II.   Full Sony Press Release Follows: Sony Announces Addition of Uncompressed 14-Bit RAW Still Image Capture for New α Cameras   NEW YORK, Sept. 15, 2015 – Sony Electronics, a worldwide leader […]

The Olympus OM-D E-M5 Mark II.  The Doctor Recommended Treatment For DSL-ARM.

Press Release: DOWNLOAD YOUR NEXT CAMERA: OLYMPUS UNVEILS TWO POWERFUL FIRMWARE UPDATES WITH ADVANCED MACRO SHOOTING AND VIDEO CAPABILITIES FOR THE OM-D New Performance Updates for the OM-D E-M1, E-M5 Mark II and Lenses Demonstrate Olympus’ Ongoing Commitment to Enhance the Existing Lineup CENTER VALLEY, Pa., September 15, 2015 — Today, Olympus announces a series of […]


  Was there ever any doubt that sooner or later Sony Electronics would release the replacement for the A7S? Or that it would be called the A7S II?  Last month they replaced the venerable A7R with the A7R II, a major upgrade in almost every way.  Everything about the A7R II improved over the previous camera, admittedly […]


In an explosion of activity, Carl Zeiss introduced their new lineup of Professional quality manual focus DSLR prime lenses they are calling Milvus.  The Milvus lens line will be sold in two full frame 35mm mounts, the Canon EOS and Nikon.  Zeiss were quick to point out that both of these can easily be used on […]


https://vimeo.com/138469683 Out of the box, I am amazed.  Plug it in, mount and format a new SSD cartridge, connect the cable.  Fiddle a bit searching the nasty Sony Menu system to finally figure out the A7S will only output 4k UHD over the HDMI port if you have it set to MOVIE mode on the top dial.  Manual […]


https://vimeo.com/137088433 The Sony A7R II introduction at Samy’s Camera in Los Angeles, California on August 22, 2015 was a couple of weeks after the A7R II introduction launch held in New York City on August 5th.  From what I saw of the postings, Brian Smith did his usual exemplary job of sharing what he knew about […]


Press Arrow Above To Play Video You think you have it tough as a freelancer bringing in enough money to cover your monthly bills?  The life of a freelance artist looks easy when your name is Shauna McClure and your job is as the Executive Director of the Hollywood Arts Council.  I’ve had the pleasure […]


It’s small, smart, streams HD footage to your phone, and that’s just the beginning of Micro Drone 3.0.  I’ve been an avid follower of the “drone revolution” pretty much since its inception.  In this relatively short period of time, the changes to the drone technology have taken place almost as rapidly as the users provided […]


https://vimeo.com/123185527 Leave it to Ray Collins, a one time coal-miner turned fine art photographer to bringing some new and radically different angles to oceanic imagery. The coal-mining town of Bulli, south of Sydney, is not regarded as a repository of high art, nor as a vibrant and pulsing beehive of life and color, and yet there was Ray […]


https://vimeo.com/132399880 Paper Puppets?  Yep, 3D Animated 2D Cut-Out Paper Puppets mounted on sticks and animated into a great story. Expertly done, executed with perfection by a practiced group of artists intent upon telling their story.  Go ahead and watch it.  Nothing more needs be said.  Work as good as this work strongly stands on its own legs.  Here’s a NuMedia […]


  These days, every organization needs a polished, professional video to legitimize its cause. That’s why Dissolve has partnered with* the Association of Obscure Associations to create memorable ads for some lesser-known not-for-profits, social groups, and industry coalitions. Do they deserve your support? Watch first, then you decide for yourself. *Invented   Video effects courtesy […]


https://vimeo.com/132049973 Not since the “YMCA Video” has such a defining moment occurred for gay culture as what took place on Friday, June 26, 2015.  On this date now etched in history, the Supreme Court of the United States (SCOTUS) voted in a split 5-4 decision to declare Gay Marriage legal under the laws of the […]


 https://vimeo.com/130868730 Venus Optics, the Chinese camera lenses manufacturer based in Anhui, China, who last September launched the world’s first 2:1 Macro Lens with infinity focus, claims to have accomplished another first.  Venus Optics has just announced the world’s widest Macro lens for full frame cameras, the Laowa 15mm f/4 Wide-Angle 1:1 Macro Lens.  And boy, does this […]


When Lensrentals.com first got the first Canon 5Ds and 5D sr cameras in stock, Aaron and I immediately started screaming that we wanted to take one apart. It turns out we received enough 5Ds cameras to let us have a day with one to do just that. Of course, we don’t expect to find out anything amazing and revealing. We expect […]


RONKONKOMA, NY — June 19, 2015 – Sigma Corporation of America, a leading DSLR lens and camera manufacturer, today announced the Sigma 24-35mm F2 DG HSM Art lens, the market’s first full-frame zoom lens offering a wide-open, constant aperture of F2 throughout the zoom range. Pricing and availability are pending. With the development of this latest Global Vision […]