When the a7S was released just over a year ago, it completely shook up the photo-video industry. I was there at NAB 2014 for the surprise announcement.  Artists like myself and my friends were now going to be able to record still photographs and video footage in almost complete darkness – even with kit lenses!  The hype at the […]

Phillip Bloom is certainly a known brand in photography circles, and for good reason.  Phillip is one of the hardest working professionals I follow regularly.  I find his information always spot on, with great reasoning behind his choices.  Much like the rest of us, Phillip is a picky perfectionist in selecting his personal gear.  Phillip […]

Rollei lenses on a Sony A7S?  Is this possible?  Yep, Rollei lenses on a Sony A7S, and the results may  surprise you as much as they did me.  Not only is the video superb, the still images are every bit as magical as their medium format counterparts.  Rollei lenses on a Sony A7S for me? You better […]

Using Sony Wi-Fi with PlayMemories, PicTapGo, & Instagram – How to Use Wi-FI on your Sony Mirrorless camera in conjunction with the Sony PlayMemories app,  PicTapGo and Instagram on the iPhone by Paul F. Gero |  paulfgero.com Member, Sony Artisans of Imagery Program One of the great things about Sony mirrorless cameras like the a7II, the […]

For regular all around shooting, I find the Contax Zeiss 85mm f1.4 Planar to be a bit too long for my video tastes. I have not spent nearly the time shooting this tight of a lens as I have with wider angle lenses.  On my other hybrid storyteller hand, for still portrait work the Contax Zeiss 85mm f1.4 Planar […]

Cousin Kate & The Light In The Darkness from TheCameraForum on Vimeo. [ft_dropcap class=””]W[/ft_dropcap] e’re working on another music video project, this time for LA’s hot new Pop music sensations, Cousin Kate.  These gals and guys are always so much fun to work with!  We decided to film some B roll for the project at their […]

Contax Zeiss Distagon 28mm F2 Sony A7S Test from TheCameraForum on Vimeo. Looking for a great wide angle prime for your Sony A7S?  Look no further.  The Contax Zeiss 28mm f2 is a champion.  One of the things that I always love to do as soon as I can with a new camera body is to […]

Black Friday was for much more than just shopping at Venice Beach November 29th, 2014. It was a crazy stoner kind of Friday late afternoon, so typical of Venice and its Endless Summer… and just perfect for a stroll with the Sony A7S fitted with the FE 50mm f/1.8.  The more I use this combination, […]

The gentleman who will be making the final decision on what comes next from Sony in the Alpha series of interchangeable lens cameras is Sony Product Manager for Interchangeable Lens Cameras, Mr. Kenta Honjo.  Mr. Honjo was interviewed for this Creative Live video segment published on Oct 27, 2014 on YouTube.Com.  For those who are unfamiliar […]

Dia de los Muertos 2014 from TheCameraForum on Vimeo. Dia de los Muertos, or Day of the Dead 2014. One of the great things about the Sony A7S is the grading ability using Sony’s S-log2 profile and the flexibility it provides. While it is impossible to get our Sony NEX-5N footage to match the A7S, […]

  Boney Island visionary creator Rick Polizzi  doesn’t like to be scared.  Neither do his two daughters.  In his own words, “I’m basically a chicken and I have raised two chickens.”  Unfortunately, when it came to Halloween entertainment for children in the Los Angeles area back in 1997 there were pretty slim pickings that didn’t scare. So […]

Contax Zeiss Distagon 28mm F2 Sony A7S Test from TheCameraForum on Vimeo. I find it hard to believe, but it has already been over a month ago that I received the Sony A7S.  As I anticipated, hoped, and expected, it has been a very interesting camera to work with.  The better I get to know the […]

The Canon EOS 5D Mark III is a professional full-frame digital single-lens reflex (DSLR) camera. It has a 22.3 megapixel CMOS image sensor.  Succeeding the EOS 5D Mark II, it was announced on 2 March 2012, the 25th anniversary of the announcement of the first camera in the EOS line, the EOS 650. It was also Canon’s 75th anniversary. The Mark III went on sale later in […]

Published on Jul 16, 2014 on YouTube.com  The new Sony A7s has a special trick up its sleeve….it can record a custom picture profile called s-log2. While not quite RAW, it does open up the dynamic range of the video file to better allow for grading and coloring in post. It is not usable in […]

Video review of the Sony A7S from Philip Bloom Reviews & Tutorials on Vimeo. Few people in the small camera video production industry are as widely respected as Philip Bloom.  A photojournalist by former trade, Bloom has evolved his brand and his style to encompass filmmaking as his primary art form. His work is distinctive, […]

Sleep, eat, taste wine and relax! – Shot on a Sony A7s from Johnnie Behiri on Vimeo. The Sony A7S is finally shipping and in stock at some of the largest camera retailers over this past weekend.  Credit to Sony, they said shipping would commence the first of July, and indeed it did the very […]