OK, you probably know I don’t like ultra-long lens names. I don’t like lenses that are expensive (who does?). So when you throw out a 50mm lens with a long name, like the Sony FE Planar T* 50mm f/1.4 ZA, and price it at $1,500 I’m a bit predisposed not to like it. Seriously, that’s a […]

Every lens has a personality and a usage. Certain lenses are good for close-ups, certain lenses are dynamic for emotional moments and certain lenses work for action. I have even had an Executive Producer who encouraged me to use the “funny” lenses – in his world, anything that was a short/wide lens was built for […]

When it comes to a subject as complex as choosing what particular set of expensive video lenses to use, nothing substitutes for actual hands on experience.  The experience a Professional like Jem Schofield has acquired over his many years of using the various lenses and lens combinations, gives Jem a level of understanding few of us will ever […]

(G Master Lens Discussion starts at 4:10 in the above video, after the discussion about the exciting new a6300) G Master.  Now there is a name that instills confidence.  And rightly so from a look at the specs of the new lineup of Professional highest quality glass for the Sony E mount.  Apparently, Sony has […]

On January 6, 2016 Olympus announced officially their new High-performance, super-telephoto lens, and it sure looks like a winner from the specifications.  I can’t wait to get my hands on this baby for a test!  For now, here’s their full press release. M.ZUIKO DIGITAL ED 300mm f4.0 IS PRO (35mm equivalent focal length: 600mm) The […]

Not to be outdone by the strong Zeiss support for the native Sony FF E mount, Schneider Optics announces additional support for the Sony E mount in their new family of prime lenses specially designed and built for digital cinematography with full-frame sensor HDSLR, Mirrorless, and other professional cameras. Built in Germany by Schneider-Kreuznach, the new […]

Everyone by now has heard the sage old advice told to every young photographer without a zoom lens.  Use your feet.  Or Sneaker Zoom, as most of us old timers call it.  Sneaker Zoom means getting closer or farther away from your subject to effectively change your angle of view without having to change the lens itself. […]

Last post, we took apart the Canon 35mm f/1.4 Mk II lens. Continuing the 35mm theme, today we’re going to do the same to the Sony 35mm FE f/1.4 ZA lens.  And chill out, we’ll do the Sigma 35mm DG HSM f/1.4 Art lens next and one of the Zeiss after that.   Before we start, let’s be sure we’re […]

As soon as we optically tested the Canon 35mm Mk II f/1.4 lens we couldn’t wait to tear into one for a couple of reasons. One was that Canon has been making a lot of interesting advances in lens mechanics lately, so we’re always excited to look inside their new lenses. Another was that Canon claimed this lens had […]

In an explosion of activity, Carl Zeiss introduced their new lineup of Professional quality manual focus DSLR prime lenses they are calling Milvus.  The Milvus lens line will be sold in two full frame 35mm mounts, the Canon EOS and Nikon.  Zeiss were quick to point out that both of these can easily be used on […]

 Venus Optics, the Chinese camera lenses manufacturer based in Anhui, China, who last September launched the world’s first 2:1 Macro Lens with infinity focus, claims to have accomplished another first.  Venus Optics has just announced the world’s widest Macro lens for full frame cameras, the Laowa 15mm f/4 Wide-Angle 1:1 Macro Lens.  And boy, does this Laowa […]

RONKONKOMA, NY — June 19, 2015 – Sigma Corporation of America, a leading DSLR lens and camera manufacturer, today announced the Sigma 24-35mm F2 DG HSM Art lens, the market’s first full-frame zoom lens offering a wide-open, constant aperture of F2 throughout the zoom range. Pricing and availability are pending. With the development of this latest Global Vision […]

Showcasing “exceptional handmade craftsmanship and premium Russian optics,” Lomography has introduced the Lomo LC-A Minitar-1 Art Lens as “the very heart of the LC-A legacy.”  The lens will be sold in a Leica M-mount, and is available for pre-order now, with anticipated initial shipments going out in July, 2015. Premium Optics The glass used to make […]

Editors Note: With the rumor mill alive with speculation about a soon to be announced Sony A7R Mark II with a whopping 59MP of resolution, a discussion immediately came up with some of my professional photographer friends about where is the actual diffraction limit going to be with a Sony 59MP full frame sensor?  The limit being the […]

Rollei lenses on a Sony A7S?  Is this possible?  Yep, Rollei lenses on a Sony A7S, and the results may  surprise you as much as they did me.  Not only is the video superb, the still images are every bit as magical as their medium format counterparts.  Rollei lenses on a Sony A7S for me? You better […]

Sony has announced several new α E-mount lenses and converters, building upon the rapid expansion of their popular mirrorless camera system.  The new introductions are highlighted by 4 new ‘FE’ full-frame E-mount lenses designed to complement the acclaimed α7 camera lineup. These include a ZEISS® Distagon T* FE 35mm F1.4 ZA wide angle lens, an […]