Everyone by now has heard the sage old advice told to every young photographer without a zoom lens.  Use your feet.  Or Sneaker Zoom, as most of us old timers call it.  Sneaker Zoom means getting closer or farther away from your subject to effectively change your angle of view without having to change the lens itself. […]

  Here at LensRentals, we have a unique perspective to the market trends. With over 100,000 pieces of gear that are rented out regularly, we’re able to effectively monitor what products are the most interesting for photographers and videographers. Here is where we’ll show you all our own market trends, and give you a list […]

Yesterday, just in time for tomorrow’s start of the CP+ Camera and Photo Imaging Show 2015  in Yokohama, Japan,  Sigma Corporation of America announced the new Sigma 24mm F1.4 DG HSM Art lens, the ninth Global Vision lens to join the company’s excellent Art lens line-up. The much anticipated 24mm F1.4 DG HSM Art wide angle lens is designed for full-frame DSLRs, and when used on […]

Canon 16-35mm f/4L IS USM test from Jon Roemer on Vimeo. From my good friend Jon Roemer; some interesting video samples shot with the new Canon 16-35mm F4L zoom lens. Commenting on the canon 16-35mm f4l, Jon had this to say,  “Testing the sharpness and image stabilization (IS) of the new Canon 16-35mm f/4L IS USM. All clips […]