When the a7S was released just over a year ago, it completely shook up the photo-video industry. I was there at NAB 2014 for the surprise announcement.  Artists like myself and my friends were now going to be able to record still photographs and video footage in almost complete darkness – even with kit lenses!  The hype at the […]

Rollei lenses on a Sony A7S?  Is this possible?  Yep, Rollei lenses on a Sony A7S, and the results may  surprise you as much as they did me.  Not only is the video superb, the still images are every bit as magical as their medium format counterparts.  Rollei lenses on a Sony A7S for me? You better […]

For regular all around shooting, I find the Contax Zeiss 85mm f1.4 Planar to be a bit too long for my video tastes. I have not spent nearly the time shooting this tight of a lens as I have with wider angle lenses.  On my other hybrid storyteller hand, for still portrait work the Contax Zeiss 85mm f1.4 Planar […]

Atomos Shogun Introduction from Atomos Video on Vimeo. It has been a long time coming, delayed several times, and still is not functionally complete but finally the long awaited Atomos Shogun has started to arrive to fill dealer backorders.  What this means to people like myself who are using a Sony A7S is that we […]

Cousin Kate & The Light In The Darkness from TheCameraForum on Vimeo. [ft_dropcap class=””]W[/ft_dropcap] e’re working on another music video project, this time for LA’s hot new Pop music sensations, Cousin Kate.  These gals and guys are always so much fun to work with!  We decided to film some B roll for the project at their […]

Atomos Shogun IBC 2014 from Atomos Video on Vimeo. Oh Shogun, where art thou my Shogun?  Today there is finally some news on the Shogun front.  For those of you like myself who are anxious to begin shooting 4k footage on the Sony a7s, today is a monumental day in Shogun and a7s history.  Atomos […]

The gentleman who will be making the final decision on what comes next from Sony in the Alpha series of interchangeable lens cameras is Sony Product Manager for Interchangeable Lens Cameras, Mr. Kenta Honjo.  Mr. Honjo was interviewed for this Creative Live video segment published on Oct 27, 2014 on YouTube.Com.  For those who are unfamiliar […]

  Boney Island visionary creator Rick Polizzi  doesn’t like to be scared.  Neither do his two daughters.  In his own words, “I’m basically a chicken and I have raised two chickens.”  Unfortunately, when it came to Halloween entertainment for children in the Los Angeles area back in 1997 there were pretty slim pickings that didn’t scare. So […]

Contax Zeiss Distagon 28mm F2 Sony A7S Test from TheCameraForum on Vimeo. I find it hard to believe, but it has already been over a month ago that I received the Sony A7S.  As I anticipated, hoped, and expected, it has been a very interesting camera to work with.  The better I get to know the […]

Contax Zeiss 35mm f1.4 A7S Test from TheCameraForum on Vimeo. One of the things that I always do as soon as I can when I get a new camera body, is to test it using my Contax Zeiss collection of prime lenses.  These lenses are the older Contax Zeiss primes, intended for the Contax 35mm film […]

Video review of the Sony A7S from Philip Bloom Reviews & Tutorials on Vimeo. Few people in the small camera video production industry are as widely respected as Philip Bloom.  A photojournalist by former trade, Bloom has evolved his brand and his style to encompass filmmaking as his primary art form. His work is distinctive, […]

Sony A7s Review from Matthew Allard ACS on Vimeo. We have been waiting on it, and now here it is.  Matthew Allard has been in Singapore this week covering the Broadcast Asia show and for the duration of his trip he’s had a production model a7S with him on loan from Sony. In that time he has put together […]

Introduction Of The Sony A7S from TheCameraForum on Vimeo. The world premier of the Sony A7S introduced on Sunday, April 6, 2014, at the NAB 2014 Show In Las Vegas by Mr. Shigeki Ishizuka, Sony Executive Vice President. I had planned to attend the NAB convention in Las Vegas, but I had not anticipated being […]