Every lens has a personality and a usage. Certain lenses are good for close-ups, certain lenses are dynamic for emotional moments and certain lenses work for action. I have even had an Executive Producer who encouraged me to use the “funny” lenses – in his world, anything that was a short/wide lens was built for […]

When it comes to a subject as complex as choosing what particular set of expensive video lenses to use, nothing substitutes for actual hands on experience.  The experience a Professional like Jem Schofield has acquired over his many years of using the various lenses and lens combinations, gives Jem a level of understanding few of us will ever […]

Sony today unveiled their latest “consumer” level camera, the a6300. Although the distinction between consumer level and Pro level are getting harder and harder to tell.  The successor to the already excellent Sony a6000 brings almost all of the high end video features of the latest a7 series Sony cameras, and places them into this consumer level APS-C sensor […]

(G Master Lens Discussion starts at 4:10 in the above video, after the discussion about the exciting new a6300) G Master.  Now there is a name that instills confidence.  And rightly so from a look at the specs of the new lineup of Professional highest quality glass for the Sony E mount.  Apparently, Sony has […]

  Here at LensRentals, we have a unique perspective to the market trends. With over 100,000 pieces of gear that are rented out regularly, we’re able to effectively monitor what products are the most interesting for photographers and videographers. Here is where we’ll show you all our own market trends, and give you a list […]

I should call this video “Digital Blindz” or something, that horizontal banding is so bad. As an environmentalist, I applaud the conversion from incandescent light bulbs to fluorescent and the new LED digital bulbs.  The energy efficiency is so much better it can save a great deal on a monthly electric bill, and give even […]

What surprised me most from the audiences was how difficult it was for them to follow the opening. Originally we opened on the pharmacy – David, our hero, is tired (pale, dark circles, unkempt hair) and he’s staring at laxatives. It should be a funny image, right? But it wasn’t. The small people I tested […]

What does it mean to tell a “Story With Soul?”  I see photographs posted online that often make me stop and shake my head.  Perfectly executed technically, but with little soul.  These photographs show solid understanding of  equipment operation, but nothing of the human condition or emotion that gives a photo soul.  These photos are wooden, lifeless, though […]

As soon as we optically tested the Canon 35mm Mk II f/1.4 lens we couldn’t wait to tear into one for a couple of reasons. One was that Canon has been making a lot of interesting advances in lens mechanics lately, so we’re always excited to look inside their new lenses. Another was that Canon claimed this lens had […]

When the a7S was released just over a year ago, it completely shook up the photo-video industry. I was there at NAB 2014 for the surprise announcement.  Artists like myself and my friends were now going to be able to record still photographs and video footage in almost complete darkness – even with kit lenses!  The hype at the […]

Did you see yesterday’s article on the Exposure Triangle for still photography?  It’s here: http://thecameraforum.com/exposure-triangle/ For video cameras, the same rules apply.  There are 3 ways to control exposure internally on a camera, ISO, Aperture, and Shutter Speed or “Angle” as it is called on moving film cameras. For video, where movement is the rule vs the exception, the meanings […]

Gone are the days of the low image quality but highly portable palm size camera.  Those models have almost all be absorbed by the ever growing tidal wave of smartphone cams.  Every smartphone made now comes with a decent built in camera.  Some, like the latest iPhone 6S+, with state of the art features and […]

In an explosion of activity, Carl Zeiss introduced their new lineup of Professional quality manual focus DSLR prime lenses they are calling Milvus.  The Milvus lens line will be sold in two full frame 35mm mounts, the Canon EOS and Nikon.  Zeiss were quick to point out that both of these can easily be used on […]

The Sony A7R II introduction at Samy’s Camera in Los Angeles, California on August 22, 2015 was a couple of weeks after the A7R II introduction launch held in New York City on August 5th.  From what I saw of the postings, Brian Smith did his usual exemplary job of sharing what he knew about the […]

When Lensrentals.com first got the first Canon 5Ds and 5D sr cameras in stock, Aaron and I immediately started screaming that we wanted to take one apart. It turns out we received enough 5Ds cameras to let us have a day with one to do just that. Of course, we don’t expect to find out anything amazing and revealing. We expect […]

This exquisitely done video is a tribute piece by photographer Ben Moon. The story is a beautiful, touching tribute to his old dog Denali, who at the age of 14 passed away last year of cancer. It’s a story Ben chose to tell from his friend’s perspective; Denali the Dog’s view of love, loyalty and friendship.  It is also a […]