Sony A7s Review from Matthew Allard ACS on Vimeo. We have been waiting on it, and now here it is.  Matthew Allard has been in Singapore this week covering the Broadcast Asia show and for the duration of his trip he’s had a production model a7S with him on loan from Sony. In that time he has put together […]

Many expect the soon to be released A7S to be a “game changer” for independent film makers. No doubt we will be seeing hundreds of Sony A7S vs 5D Mark III tests. While the truth of these forecasts remains to be seen there is no question the A7S brings some strong features to the playing […]

Sony hired Director of Photography Den Lennie several months ago to put a prototype Sony A7S through its paces in Mid March, and to make an amazing demonstration film of just what this incredible A7S Low Light new camera was capable of.  Mr. Lennie was a wise choice for Sony to make, as his work is meticulous […]

SOURCE: NextWaveTV Carl Zeiss was not absent from the scene at NAB 2014.  In fact, Carl Zeiss came with some exciting news other than the announcement of their latest entry into the compact cinema zoom lens category.  In what can only be called the first “official” confirmation, Zeiss is in fact hard at work developing […]

Introduction Of The Sony A7S from TheCameraForum on Vimeo. The world premier of the Sony A7S introduced on Sunday, April 6, 2014, at the NAB 2014 Show In Las Vegas by Mr. Shigeki Ishizuka, Sony Executive Vice President. I had planned to attend the NAB convention in Las Vegas, but I had not anticipated being […]