When it comes to a subject as complex as choosing what particular set of expensive video lenses to use, nothing substitutes for actual hands on experience.  The experience a Professional like Jem Schofield has acquired over his many years of using the various lenses and lens combinations, gives Jem a level of understanding few of us will ever […]

Sony today unveiled their latest “consumer” level camera, the a6300. Although the distinction between consumer level and Pro level are getting harder and harder to tell.  The successor to the already excellent Sony a6000 brings almost all of the high end video features of the latest a7 series Sony cameras, and places them into this consumer level APS-C sensor […]

On January 6, 2016 Olympus announced officially their new High-performance, super-telephoto lens, and it sure looks like a winner from the specifications.  I can’t wait to get my hands on this baby for a test!  For now, here’s their full press release. M.ZUIKO DIGITAL ED 300mm f4.0 IS PRO (35mm equivalent focal length: 600mm) The […]

Not to be outdone by the strong Zeiss support for the native Sony FF E mount, Schneider Optics announces additional support for the Sony E mount in their new family of prime lenses specially designed and built for digital cinematography with full-frame sensor HDSLR, Mirrorless, and other professional cameras. Built in Germany by Schneider-Kreuznach, the new […]

  Here at LensRentals, we have a unique perspective to the market trends. With over 100,000 pieces of gear that are rented out regularly, we’re able to effectively monitor what products are the most interesting for photographers and videographers. Here is where we’ll show you all our own market trends, and give you a list […]

When the a7S was released just over a year ago, it completely shook up the photo-video industry. I was there at NAB 2014 for the surprise announcement.  Artists like myself and my friends were now going to be able to record still photographs and video footage in almost complete darkness – even with kit lenses!  The hype at the […]

Gone are the days of the low image quality but highly portable palm size camera.  Those models have almost all be absorbed by the ever growing tidal wave of smartphone cams.  Every smartphone made now comes with a decent built in camera.  Some, like the latest iPhone 6S+, with state of the art features and […]

Press Release: DOWNLOAD YOUR NEXT CAMERA: OLYMPUS UNVEILS TWO POWERFUL FIRMWARE UPDATES WITH ADVANCED MACRO SHOOTING AND VIDEO CAPABILITIES FOR THE OM-D New Performance Updates for the OM-D E-M1, E-M5 Mark II and Lenses Demonstrate Olympus’ Ongoing Commitment to Enhance the Existing Lineup CENTER VALLEY, Pa., September 15, 2015 — Today, Olympus announces a series of […]

  Was there ever any doubt that sooner or later Sony Electronics would release the replacement for the A7S? Or that it would be called the A7S II?  Last month they replaced the venerable A7R with the A7R II, a major upgrade in almost every way.  Everything about the A7R II improved over the previous camera, admittedly […]

In an explosion of activity, Carl Zeiss introduced their new lineup of Professional quality manual focus DSLR prime lenses they are calling Milvus.  The Milvus lens line will be sold in two full frame 35mm mounts, the Canon EOS and Nikon.  Zeiss were quick to point out that both of these can easily be used on […]

When Lensrentals.com first got the first Canon 5Ds and 5D sr cameras in stock, Aaron and I immediately started screaming that we wanted to take one apart. It turns out we received enough 5Ds cameras to let us have a day with one to do just that. Of course, we don’t expect to find out anything amazing and revealing. We expect […]

Sony reports a record 66% growth in what appears to be a still advancing and ever expanding mirrorless digital camera market thanks mainly to the Alpha 7 series and a6000 cameras.  However, according to recent survey data the overall DSLR market is not as healthy – shrinking yet another 16.5% in this past year. Sony’s Mirrorless Digital Camera Press […]

From the video image stabilization without a gimbal department, we bring you young French filmmaker Emmanuel Pampuri CEO & founder @ Les Machineurs & TRACTOfilm in France, who has just this week announced a whole new type of imaging stabilization system that looks to hold some great promise. On this second video you’ll see longer videos […]

DSL ARM is reported to be an affliction of having your arm stretched from using a heavy DSLR. A few years back, there were many days my arm felt just like this DSL ARM before I threw in the towel and went mirrorless.  I also caught a bad case of DSL Shoulder, my left now a couple inches lower than my […]

From “the truth is stranger than fiction Leica saga,” an unbelievable problem surfaces with the new Leica Monochrom Type 246 – this time even before it begins to ship.  Today Leica Camera has issued a notice regarding a compatibility issue with DNG files from new and soon to be shipping Monochrom (Typ 246) and Apple’s replacement for […]

Editors Note: With the rumor mill alive with speculation about a soon to be announced Sony A7R Mark II with a whopping 59MP of resolution, a discussion immediately came up with some of my professional photographer friends about where is the actual diffraction limit going to be with a Sony 59MP full frame sensor?  The limit being the […]