At the core of Western Narrative Filmmaking is an unspoken contract that filmmakers make with the audience. It is called “A Willing Suspension of Disbelief.” What that means, is that I, as a filmmaker, am going to do everything possible to make the image look natural. I will do everything possible to create and further […]

Out of the box, I am amazed.  Plug it in, mount and format a new SSD cartridge, connect the cable.  Fiddle a bit searching the nasty Sony Menu system to finally figure out the A7S will only output 4k UHD over the HDMI port if you have it set to MOVIE mode on the top dial.  Manual doesn’t […]

Phillip Bloom is certainly a known brand in photography circles, and for good reason.  Phillip is one of the hardest working professionals I follow regularly.  I find his information always spot on, with great reasoning behind his choices.  Much like the rest of us, Phillip is a picky perfectionist in selecting his personal gear.  Phillip […]

NAB 2015, Las Vegas, NV.  Focus Has Now EVOLVED, and it is our old friends at Red Rock Micro that have evolved it with their announcement and demonstration here of their new Hālo focusing system.  Pretty darn amazing, if you ask me.  It is hard to believe but this small bit of technology can do wonders […]

Economics PhD Sebastião Salgado only took up photography in his 30s, but the discipline quickly became a life changing obsession. Sebastião Salgado years-long projects beautifully capture the human side of a global story that all too often involves death, destruction, decay, or some of that other nasty stuff from the dark side of the force.  Here, he […]

WPPI – Get ready for Las Vegas! from Triple Scoop Music on Vimeo. The new film is an exciting, inside look at what makes WPPI 2015 the photo industry’s must-attend event. Acclaimed Director /Cinematographer Sion Michel and Producer Roy Ashen from Triple Scoop Music (http://triplescoopmusic.com ) explore the incredible mix of acclaimed photographers, top educators […]

Stories fire up our imaginations.  Stories let us jump the often wide divide of a country border.  Stories also let us reach deep into our collective past, crossing vast barriers of time.  Stories describe us as individuals.  Stories allow us to experience the similarities between diverse cultures.  Stories provide a dangerous experience from non-dangerous surroundings, without fear of actual […]

Black Friday was for much more than just shopping at Venice Beach November 29th, 2014. It was a crazy stoner kind of Friday late afternoon, so typical of Venice and its Endless Summer… and just perfect for a stroll with the Sony A7S fitted with the FE 50mm f/1.8.  The more I use this combination, […]

Video review of the Sony A7S from Philip Bloom Reviews & Tutorials on Vimeo. Few people in the small camera video production industry are as widely respected as Philip Bloom.  A photojournalist by former trade, Bloom has evolved his brand and his style to encompass filmmaking as his primary art form. His work is distinctive, […]

Neil Gaiman Addresses the University of the Arts Class of 2012 from The University of the Arts (Phl) on Vimeo. Studies show consumers are willing to pay 5 to 10 per cent more for sustainable green products and services.  But only so long as they function as well as their non-sustainable alternatives. Sustainable options must […]

PMG MultiRotors from TheCameraForum on Vimeo. PMG MultiRotors, from Cinegear LA 2014. Once again this year, CineGear LA 2014 proved to be a big hit. Right outside the main entrance, I ran into the baddest multi rotor ‘copter I have ever seen. No, make that THREE of them, ranging in lift capacity from 100 lbs […]

Published on Apr 25, 2014 How many times do you need to be told that the real Social is the social of meeting people face to face.  That is why they call them “Socials.”  Or we used to, I probably should say.  Sadly, the days of being truly social are at an all time low, our […]

The Fujifilm X-T1 combined with the  XF 23mm 1.4R prime lens is an amazing combination. This is the sharpest Fuji lens we have seen so far,  even beating the very good XF 35mm 1.4. The widest opening of f/1.4 allows lovely background blur. In some cases the maximum shutter speed of the X-T1 (1/4000) is […]

WPPI 2014 – Get ready for Las Vegas! from Triple Scoop Music on Vimeo. Have you ever wondered why 13,000 photographers go to Las Vegas instead of someplace warmer in the middle of winter?  This new film is an exciting, inside look at what makes WPPI (Wedding and Portrait Photographers International) one of the photo […]

SassBirrElla from TheCameraForum on Vimeo. Not every client job goes according to plan.  Take just this past week, for example.  I had a shoot for “SassBirrElla” a new up and coming Los Angeles area swing band.  We had planned to do a series of stills, and some video at their live gig to put together […]