OK, you probably know I don’t like ultra-long lens names. I don’t like lenses that are expensive (who does?). So when you throw out a 50mm lens with a long name, like the Sony FE Planar T* 50mm f/1.4 ZA, and price it at $1,500 I’m a bit predisposed not to like it. Seriously, that’s a […]

(G Master Lens Discussion starts at 4:10 in the above video, after the discussion about the exciting new a6300) G Master.  Now there is a name that instills confidence.  And rightly so from a look at the specs of the new lineup of Professional highest quality glass for the Sony E mount.  Apparently, Sony has […]

On January 6, 2016 Olympus announced officially their new High-performance, super-telephoto lens, and it sure looks like a winner from the specifications.  I can’t wait to get my hands on this baby for a test!  For now, here’s their full press release. M.ZUIKO DIGITAL ED 300mm f4.0 IS PRO (35mm equivalent focal length: 600mm) The […]

Not to be outdone by the strong Zeiss support for the native Sony FF E mount, Schneider Optics announces additional support for the Sony E mount in their new family of prime lenses specially designed and built for digital cinematography with full-frame sensor HDSLR, Mirrorless, and other professional cameras. Built in Germany by Schneider-Kreuznach, the new […]

Everyone by now has heard the sage old advice told to every young photographer without a zoom lens.  Use your feet.  Or Sneaker Zoom, as most of us old timers call it.  Sneaker Zoom means getting closer or farther away from your subject to effectively change your angle of view without having to change the lens itself. […]

Gone are the days of the low image quality but highly portable palm size camera.  Those models have almost all be absorbed by the ever growing tidal wave of smartphone cams.  Every smartphone made now comes with a decent built in camera.  Some, like the latest iPhone 6S+, with state of the art features and […]

 Venus Optics, the Chinese camera lenses manufacturer based in Anhui, China, who last September launched the world’s first 2:1 Macro Lens with infinity focus, claims to have accomplished another first.  Venus Optics has just announced the world’s widest Macro lens for full frame cameras, the Laowa 15mm f/4 Wide-Angle 1:1 Macro Lens.  And boy, does this Laowa […]

RONKONKOMA, NY — June 19, 2015 – Sigma Corporation of America, a leading DSLR lens and camera manufacturer, today announced the Sigma 24-35mm F2 DG HSM Art lens, the market’s first full-frame zoom lens offering a wide-open, constant aperture of F2 throughout the zoom range. Pricing and availability are pending. With the development of this latest Global Vision […]

Like everybody else, we’re pretty excited to get our hands on Canon’s new 5DS and 5DS R. There are already a lot of hands-on articles about the cameras that probably have told you more than you need to know to make your purchase decision. Of course, for most of the Canon shooters who read this blog, the purchase […]

Rollei lenses on a Sony A7S?  Is this possible?  Yep, Rollei lenses on a Sony A7S, and the results may  surprise you as much as they did me.  Not only is the video superb, the still images are every bit as magical as their medium format counterparts.  Rollei lenses on a Sony A7S for me? You better […]

The new ZEISS Batis 2/25 and 1.8/85 lenses are the first full-frame autofocus lenses with an OLED display for the mirrorless Sony αlpha series and therefore the pioneers of a new era. As professional tools, Zeiss claim they enable outstanding outcomes with optimal image performance, impressive contrast and maximum resolution down to the very last […]

Perspective correction, or “tilt–shift” as it is often called, encompasses two different types of movements: rotation of the lens plane relative to the image plane, called tilt, and movement of the lens parallel to the image plane, called shift. Tilt is used to control the orientation of the plane of focus (PoF), and hence the part of an image that […]

The new Olympus 40-150mm F2.8 telephoto is the longest, fastest zoom at F2.8 available for a mirrorless camera. The Panasonic 35-100 F2.8 is incredibly compact and regarded by many as one of the best mid range telephoto zooms on the market for the M43 format. Neither of these lenses is what I call inexpensive, but then […]

The first opening of the box, and firing up for the first video recording from the new Olympus OMD EM5 Mark II. As you would expect, not perfect without reading the manual, but intuitive and quite acceptable all the same. A testament to Olympus designing an excellent consumer camera that on the surface appears to […]

For regular all around shooting, I find the Contax Zeiss 85mm f1.4 Planar to be a bit too long for my video tastes. I have not spent nearly the time shooting this tight of a lens as I have with wider angle lenses.  On my other hybrid storyteller hand, for still portrait work the Contax Zeiss 85mm f1.4 Planar […]

Matt Granger, from ThatNikonGuy.Com digs into the difference between F Stops and T Stops in this short presentation.  Just what is that difference, and is that difference important to us, you mite ask? In the science of optics, the f-number (sometimes called focal ratio, f-ratio, f-stop, or relative aperture) of an optical system is the ratio of the lens’s focal length to the diameter of the entrance pupil at the […]