When it comes to a subject as complex as choosing what particular set of expensive video lenses to use, nothing substitutes for actual hands on experience.  The experience a Professional like Jem Schofield has acquired over his many years of using the various lenses and lens combinations, gives Jem a level of understanding few of us will ever […]

Every two years, much like lemmings the movers and shakers in the camera industry join the seasoned industry professionals for the trek to Photokina.  According to Wikipedia, The Photokina (rendered in the promoters’ branding as photokina) is the world’s largest trade fair for the photographic and imaging industries. The first Photokina was held in Cologne, Germany, in 1950, and it is now held biennially in September at […]