OK, you probably know I don’t like ultra-long lens names. I don’t like lenses that are expensive (who does?). So when you throw out a 50mm lens with a long name, like the Sony FE Planar T* 50mm f/1.4 ZA, and price it at $1,500 I’m a bit predisposed not to like it. Seriously, that’s a […]

When it comes to a subject as complex as choosing what particular set of expensive video lenses to use, nothing substitutes for actual hands on experience.  The experience a Professional like Jem Schofield has acquired over his many years of using the various lenses and lens combinations, gives Jem a level of understanding few of us will ever […]

Panasonic, no stranger to the camera game, today announced a major new development in electronic Global Shutter technology.  This Global Shutter tech or something similar will eventually find its way onto almost every new camera produced.  And not just by Panasonic.  Frequently, large manufacturers cross license each others patents, and / or directly purchase manufactured […]

From Clay To The Cloud On View at the Laband Art Gallery Loyola Marymount University January 23 – March 20, 2016 Opening Reception Was Saturday, January 23, 2-5pm Talks were by Brewster Kahle, Founder of Internet Archive and Artist Nuala Creed, Creator of 116 Clay Archivists From Clay to The Cloud explores the human impetus to preserve our […]

Not to be outdone by the strong Zeiss support for the native Sony FF E mount, Schneider Optics announces additional support for the Sony E mount in their new family of prime lenses specially designed and built for digital cinematography with full-frame sensor HDSLR, Mirrorless, and other professional cameras. Built in Germany by Schneider-Kreuznach, the new […]

Everyone by now has heard the sage old advice told to every young photographer without a zoom lens.  Use your feet.  Or Sneaker Zoom, as most of us old timers call it.  Sneaker Zoom means getting closer or farther away from your subject to effectively change your angle of view without having to change the lens itself. […]

  Here at LensRentals, we have a unique perspective to the market trends. With over 100,000 pieces of gear that are rented out regularly, we’re able to effectively monitor what products are the most interesting for photographers and videographers. Here is where we’ll show you all our own market trends, and give you a list […]

In an explosion of activity, Carl Zeiss introduced their new lineup of Professional quality manual focus DSLR prime lenses they are calling Milvus.  The Milvus lens line will be sold in two full frame 35mm mounts, the Canon EOS and Nikon.  Zeiss were quick to point out that both of these can easily be used on […]

 Venus Optics, the Chinese camera lenses manufacturer based in Anhui, China, who last September launched the world’s first 2:1 Macro Lens with infinity focus, claims to have accomplished another first.  Venus Optics has just announced the world’s widest Macro lens for full frame cameras, the Laowa 15mm f/4 Wide-Angle 1:1 Macro Lens.  And boy, does this Laowa […]

Like everybody else, we’re pretty excited to get our hands on Canon’s new 5DS and 5DS R. There are already a lot of hands-on articles about the cameras that probably have told you more than you need to know to make your purchase decision. Of course, for most of the Canon shooters who read this blog, the purchase […]

Editors Note: With the rumor mill alive with speculation about a soon to be announced Sony A7R Mark II with a whopping 59MP of resolution, a discussion immediately came up with some of my professional photographer friends about where is the actual diffraction limit going to be with a Sony 59MP full frame sensor?  The limit being the […]

In days of old when men were bold, and DSLR video was not yet invented, to record video you would turn to a dedicated video camera. If you wanted to be a hybrid storyteller you wanted both photos and videos.  So you’d need to bring two cameras with you, a “still” camera, and a “video” camera.  And of course, all the […]

Our friend Brian Griffith advises us today that Iridient Developer 3.0 beta 3 is now available for download: http://www.iridientdigital.com/products/iridientdeveloper_download_v3beta.html “This is a pre-release version of Iridient Developer 3. it may be unstable or lack features that will be be included in the final release. Some functionality may change before the final 3.0 release. This beta […]

For those of you not yet convinced about using a mirrorless camera for your hybrid storytelling, Nikon comes to the party with the new Nikon D810.  More evolutionary than revolutionary, the Nikon D810 features: Product Highlights 36.3MP FX-Format CMOS Sensor No Optical Low Pass Filter EXPEED 4 Image Processor 3.2″ 1,229k-Dot LCD Monitor Full HD 1080p Video at 60/30/24 fps […]

Everybody loves a good autofocus shootout. But this autofocus shootout not to be missed!  Once again, The Camera Store’s Chris Niccolls steps in front of Jordan Drake’s Sony FS700 to bring you the latest information and his opinion about the autofocus speed and accuracy in the current crop of leading mirrorless cameras. To balance things out a […]

3 Sensors are Better than One: The Sony Mirrorless Lineup for Doing Serious Video. from patrick murphy-racey on Vimeo. Another old still photographer making the transition to adding video and sound, our friend Patrick Murphy-Racey has been around for awhile doing his still photography thing. Patrick thinks having a variety of different sensor sizes is better for […]