OK, you probably know I don’t like ultra-long lens names. I don’t like lenses that are expensive (who does?). So when you throw out a 50mm lens with a long name, like the Sony FE Planar T* 50mm f/1.4 ZA, and price it at $1,500 I’m a bit predisposed not to like it. Seriously, that’s a […]

Every lens has a personality and a usage. Certain lenses are good for close-ups, certain lenses are dynamic for emotional moments and certain lenses work for action. I have even had an Executive Producer who encouraged me to use the “funny” lenses – in his world, anything that was a short/wide lens was built for […]

(G Master Lens Discussion starts at 4:10 in the above video, after the discussion about the exciting new a6300) G Master.  Now there is a name that instills confidence.  And rightly so from a look at the specs of the new lineup of Professional highest quality glass for the Sony E mount.  Apparently, Sony has […]

On January 6, 2016 Olympus announced officially their new High-performance, super-telephoto lens, and it sure looks like a winner from the specifications.  I can’t wait to get my hands on this baby for a test!  For now, here’s their full press release. M.ZUIKO DIGITAL ED 300mm f4.0 IS PRO (35mm equivalent focal length: 600mm) The […]

Not to be outdone by the strong Zeiss support for the native Sony FF E mount, Schneider Optics announces additional support for the Sony E mount in their new family of prime lenses specially designed and built for digital cinematography with full-frame sensor HDSLR, Mirrorless, and other professional cameras. Built in Germany by Schneider-Kreuznach, the new […]

  Here at LensRentals, we have a unique perspective to the market trends. With over 100,000 pieces of gear that are rented out regularly, we’re able to effectively monitor what products are the most interesting for photographers and videographers. Here is where we’ll show you all our own market trends, and give you a list […]

Gone are the days of the low image quality but highly portable palm size camera.  Those models have almost all be absorbed by the ever growing tidal wave of smartphone cams.  Every smartphone made now comes with a decent built in camera.  Some, like the latest iPhone 6S+, with state of the art features and […]

 Venus Optics, the Chinese camera lenses manufacturer based in Anhui, China, who last September launched the world’s first 2:1 Macro Lens with infinity focus, claims to have accomplished another first.  Venus Optics has just announced the world’s widest Macro lens for full frame cameras, the Laowa 15mm f/4 Wide-Angle 1:1 Macro Lens.  And boy, does this Laowa […]

Like everybody else, we’re pretty excited to get our hands on Canon’s new 5DS and 5DS R. There are already a lot of hands-on articles about the cameras that probably have told you more than you need to know to make your purchase decision. Of course, for most of the Canon shooters who read this blog, the purchase […]

The long wait is over at last!  The A7R II has been announced. Eleven Features of the New Sony A7R II Camera.  This A7R II Packs Some Real Surprises! 42.4 megapixel photos at up to ISO 102400 the world’s first back-illuminated full frame CMOS sensor 399 focal plane phase detection AF points 5-axis image stabilization system […]

I’ve got a small secret to tell, but I don’t want to offend anybody when I disclose it.  I go to several trade shows every year to keep up on the latest gear and software upgrades.  It gives me a chance to also catchup with old friends and view some of the best creative work on […]

From “the truth is stranger than fiction Leica saga,” an unbelievable problem surfaces with the new Leica Monochrom Type 246 – this time even before it begins to ship.  Today Leica Camera has issued a notice regarding a compatibility issue with DNG files from new and soon to be shipping Monochrom (Typ 246) and Apple’s replacement for […]

Showcasing “exceptional handmade craftsmanship and premium Russian optics,” Lomography has introduced the Lomo LC-A Minitar-1 Art Lens as “the very heart of the LC-A legacy.”  The lens will be sold in a Leica M-mount, and is available for pre-order now, with anticipated initial shipments going out in July, 2015. Premium Optics The glass used to make […]

Rollei lenses on a Sony A7S?  Is this possible?  Yep, Rollei lenses on a Sony A7S, and the results may  surprise you as much as they did me.  Not only is the video superb, the still images are every bit as magical as their medium format counterparts.  Rollei lenses on a Sony A7S for me? You better […]

Sony has announced several new α E-mount lenses and converters, building upon the rapid expansion of their popular mirrorless camera system.  The new introductions are highlighted by 4 new ‘FE’ full-frame E-mount lenses designed to complement the acclaimed α7 camera lineup. These include a ZEISS® Distagon T* FE 35mm F1.4 ZA wide angle lens, an […]

The new ZEISS Batis 2/25 and 1.8/85 lenses are the first full-frame autofocus lenses with an OLED display for the mirrorless Sony αlpha series and therefore the pioneers of a new era. As professional tools, Zeiss claim they enable outstanding outcomes with optimal image performance, impressive contrast and maximum resolution down to the very last […]