Have you ever wondered what it would be like to actually shoot a feature length motion picture using only a Sony mirrorless body?  Wonder no more, The movie is called Three Days In August! This first feature film shot exclusively in 4K on a Sony Alpha mirrorless camera premiered on the big screen April 19th, 2016 at the […]

Not to be outdone by the strong Zeiss support for the native Sony FF E mount, Schneider Optics announces additional support for the Sony E mount in their new family of prime lenses specially designed and built for digital cinematography with full-frame sensor HDSLR, Mirrorless, and other professional cameras. Built in Germany by Schneider-Kreuznach, the new […]

  Here at LensRentals, we have a unique perspective to the market trends. With over 100,000 pieces of gear that are rented out regularly, we’re able to effectively monitor what products are the most interesting for photographers and videographers. Here is where we’ll show you all our own market trends, and give you a list […]

 Venus Optics, the Chinese camera lenses manufacturer based in Anhui, China, who last September launched the world’s first 2:1 Macro Lens with infinity focus, claims to have accomplished another first.  Venus Optics has just announced the world’s widest Macro lens for full frame cameras, the Laowa 15mm f/4 Wide-Angle 1:1 Macro Lens.  And boy, does this Laowa […]

Rollei lenses on a Sony A7S?  Is this possible?  Yep, Rollei lenses on a Sony A7S, and the results may  surprise you as much as they did me.  Not only is the video superb, the still images are every bit as magical as their medium format counterparts.  Rollei lenses on a Sony A7S for me? You better […]

Hot on the heals of the announcement of the Sony Alpha A7S pricing comes what could easily become the star of the Sony show.  Scheduled to ship in June, the new Sony pocket-sized RX100 III is the latest evolution in the venerable line of Sony pocket cameras, and boy is it a serious contender in its […]

Sony hired Director of Photography Den Lennie several months ago to put a prototype Sony A7S through its paces in Mid March, and to make an amazing demonstration film of just what this incredible A7S Low Light new camera was capable of.  Mr. Lennie was a wise choice for Sony to make, as his work is meticulous […]

Introduction Of The Sony A7S from TheCameraForum on Vimeo. The world premier of the Sony A7S introduced on Sunday, April 6, 2014, at the NAB 2014 Show In Las Vegas by Mr. Shigeki Ishizuka, Sony Executive Vice President. I had planned to attend the NAB convention in Las Vegas, but I had not anticipated being […]