OK, you probably know I don’t like ultra-long lens names. I don’t like lenses that are expensive (who does?). So when you throw out a 50mm lens with a long name, like the Sony FE Planar T* 50mm f/1.4 ZA, and price it at $1,500 I’m a bit predisposed not to like it. Seriously, that’s a […]

Have you ever wondered what it would be like to actually shoot a feature length motion picture using only a Sony mirrorless body?  Wonder no more, The movie is called Three Days In August! This first feature film shot exclusively in 4K on a Sony Alpha mirrorless camera premiered on the big screen April 19th, 2016 at the […]

At the core of Western Narrative Filmmaking is an unspoken contract that filmmakers make with the audience. It is called “A Willing Suspension of Disbelief.” What that means, is that I, as a filmmaker, am going to do everything possible to make the image look natural. I will do everything possible to create and further […]

Once again, the first hints of Spring in the air, the Wedding & Portrait Photographers International show, WPPI 2016, beckons me to Las Vegas.  This conference is one of my annual favorites.  I love the focus on up close and personal education, the intimate setting of the MGM Grand Ballroom & Conference Center, and having […]

Life in Western Mongolia is an adventure. Training eagles to hunt, herding yaks, and racing camels are just a few of the daily activities of the nomadic Kazakh people. Global nomad filmmaker, Director, DP, and editor Brandon Li spent a few weeks living with the nomadic Kazakh people.  To really understand a culture and people well […]

When it comes to a subject as complex as choosing what particular set of expensive video lenses to use, nothing substitutes for actual hands on experience.  The experience a Professional like Jem Schofield has acquired over his many years of using the various lenses and lens combinations, gives Jem a level of understanding few of us will ever […]

Sony today unveiled their latest “consumer” level camera, the a6300. Although the distinction between consumer level and Pro level are getting harder and harder to tell.  The successor to the already excellent Sony a6000 brings almost all of the high end video features of the latest a7 series Sony cameras, and places them into this consumer level APS-C sensor […]

(G Master Lens Discussion starts at 4:10 in the above video, after the discussion about the exciting new a6300) G Master.  Now there is a name that instills confidence.  And rightly so from a look at the specs of the new lineup of Professional highest quality glass for the Sony E mount.  Apparently, Sony has […]

Panasonic, no stranger to the camera game, today announced a major new development in electronic Global Shutter technology.  This Global Shutter tech or something similar will eventually find its way onto almost every new camera produced.  And not just by Panasonic.  Frequently, large manufacturers cross license each others patents, and / or directly purchase manufactured […]

Not to be outdone by the strong Zeiss support for the native Sony FF E mount, Schneider Optics announces additional support for the Sony E mount in their new family of prime lenses specially designed and built for digital cinematography with full-frame sensor HDSLR, Mirrorless, and other professional cameras. Built in Germany by Schneider-Kreuznach, the new […]

  Here at LensRentals, we have a unique perspective to the market trends. With over 100,000 pieces of gear that are rented out regularly, we’re able to effectively monitor what products are the most interesting for photographers and videographers. Here is where we’ll show you all our own market trends, and give you a list […]

I should call this video “Digital Blindz” or something, that horizontal banding is so bad. As an environmentalist, I applaud the conversion from incandescent light bulbs to fluorescent and the new LED digital bulbs.  The energy efficiency is so much better it can save a great deal on a monthly electric bill, and give even […]

Last post, we took apart the Canon 35mm f/1.4 Mk II lens. Continuing the 35mm theme, today we’re going to do the same to the Sony 35mm FE f/1.4 ZA lens.  And chill out, we’ll do the Sigma 35mm DG HSM f/1.4 Art lens next and one of the Zeiss after that.   Before we start, let’s be sure we’re […]

FS5 vs a7S II I’m shooting so much low light video these days that I was very interested to see what the new Sony FS5 was capable of, verses the new Sony a7S II.  It is possible I will be using one or the other of these cameras in 2016, and I need to make […]

When the a7S was released just over a year ago, it completely shook up the photo-video industry. I was there at NAB 2014 for the surprise announcement.  Artists like myself and my friends were now going to be able to record still photographs and video footage in almost complete darkness – even with kit lenses!  The hype at the […]

Gone are the days of the low image quality but highly portable palm size camera.  Those models have almost all be absorbed by the ever growing tidal wave of smartphone cams.  Every smartphone made now comes with a decent built in camera.  Some, like the latest iPhone 6S+, with state of the art features and […]