Was there ever any doubt that sooner or later Sony Electronics would release the replacement for the A7S? Or that it would be called the A7S II?  Last month they replaced the venerable A7R with the A7R II, a major upgrade in almost every way.  Everything about the A7R II improved over the previous camera, admittedly […]

In an explosion of activity, Carl Zeiss introduced their new lineup of Professional quality manual focus DSLR prime lenses they are calling Milvus.  The Milvus lens line will be sold in two full frame 35mm mounts, the Canon EOS and Nikon.  Zeiss were quick to point out that both of these can easily be used on […]

Out of the box, I am amazed.  Plug it in, mount and format a new SSD cartridge, connect the cable.  Fiddle a bit searching the nasty Sony Menu system to finally figure out the A7S will only output 4k UHD over the HDMI port if you have it set to MOVIE mode on the top dial.  Manual doesn’t […]

The Sony A7R II introduction at Samy’s Camera in Los Angeles, California on August 22, 2015 was a couple of weeks after the A7R II introduction launch held in New York City on August 5th.  From what I saw of the postings, Brian Smith did his usual exemplary job of sharing what he knew about the […]

 Venus Optics, the Chinese camera lenses manufacturer based in Anhui, China, who last September launched the world’s first 2:1 Macro Lens with infinity focus, claims to have accomplished another first.  Venus Optics has just announced the world’s widest Macro lens for full frame cameras, the Laowa 15mm f/4 Wide-Angle 1:1 Macro Lens.  And boy, does this Laowa […]

This exquisitely done video is a tribute piece by photographer Ben Moon. The story is a beautiful, touching tribute to his old dog Denali, who at the age of 14 passed away last year of cancer. It’s a story Ben chose to tell from his friend’s perspective; Denali the Dog’s view of life, love, loyalty and friendship. It is also […]

The long wait is over at last!  The A7R II has been announced. Eleven Features of the New Sony A7R II Camera.  This A7R II Packs Some Real Surprises! 42.4 megapixel photos at up to ISO 102400 the world’s first back-illuminated full frame CMOS sensor 399 focal plane phase detection AF points 5-axis image stabilization system […]

I’ve got a small secret to tell, but I don’t want to offend anybody when I disclose it.  I go to several trade shows every year to keep up on the latest gear and software upgrades.  It gives me a chance to also catchup with old friends and view some of the best creative work on […]

Sony reports a record 66% growth in what appears to be a still advancing and ever expanding mirrorless digital camera market thanks mainly to the Alpha 7 series and a6000 cameras.  However, according to recent survey data the overall DSLR market is not as healthy – shrinking yet another 16.5% in this past year. Sony’s Mirrorless Digital Camera Press […]

Unlike the inspiring words Brian Smith has on offer later in, the beginning of this recorded “Live Stream” video is blank for nearly the first hour. We are sorry for the inconvenience of having to ask you to do it, but please move the play head forward on the video manually to 55:00 where the […]

Phillip Bloom is certainly a known brand in photography circles, and for good reason.  Phillip is one of the hardest working professionals I follow regularly.  I find his information always spot on, with great reasoning behind his choices.  Much like the rest of us, Phillip is a picky perfectionist in selecting his personal gear.  Phillip […]

Editors Note: With the rumor mill alive with speculation about a soon to be announced Sony A7R Mark II with a whopping 59MP of resolution, a discussion immediately came up with some of my professional photographer friends about where is the actual diffraction limit going to be with a Sony 59MP full frame sensor?  The limit being the […]

Rollei lenses on a Sony A7S?  Is this possible?  Yep, Rollei lenses on a Sony A7S, and the results may  surprise you as much as they did me.  Not only is the video superb, the still images are every bit as magical as their medium format counterparts.  Rollei lenses on a Sony A7S for me? You better […]

Sony has announced several new α E-mount lenses and converters, building upon the rapid expansion of their popular mirrorless camera system.  The new introductions are highlighted by 4 new ‘FE’ full-frame E-mount lenses designed to complement the acclaimed α7 camera lineup. These include a ZEISS® Distagon T* FE 35mm F1.4 ZA wide angle lens, an […]

The new ZEISS Batis 2/25 and 1.8/85 lenses are the first full-frame autofocus lenses with an OLED display for the mirrorless Sony αlpha series and therefore the pioneers of a new era. As professional tools, Zeiss claim they enable outstanding outcomes with optimal image performance, impressive contrast and maximum resolution down to the very last […]

Using Sony Wi-Fi with PlayMemories, PicTapGo, & Instagram – How to Use Wi-FI on your Sony Mirrorless camera in conjunction with the Sony PlayMemories app,  PicTapGo and Instagram on the iPhone by Paul F. Gero |  paulfgero.com Member, Sony Artisans of Imagery Program One of the great things about Sony mirrorless cameras like the a7II, the […]