Not to be outdone by the strong Zeiss support for the native Sony FF E mount, Schneider Optics announces additional support for the Sony E mount in their new family of prime lenses specially designed and built for digital cinematography with full-frame sensor HDSLR, Mirrorless, and other professional cameras. Built in Germany by Schneider-Kreuznach, the new […]

Perspective correction, or “tilt–shift” as it is often called, encompasses two different types of movements: rotation of the lens plane relative to the image plane, called tilt, and movement of the lens parallel to the image plane, called shift. Tilt is used to control the orientation of the plane of focus (PoF), and hence the part of an image that […]

Psssst… want to buy a Larger Format?  Astounding as the news may be to some, the world of high-end cameras just got a little smaller, with Leica Camera AG purchasing Swiss large format camera maker Sinar. Details are still very sketchy, as neither company is willing to discuss the terms of the deal.  It is also […]