What Makes A Compelling Story Different?
Nothing is as strong a sales persuader as a compelling story. Two time Pulitzer Prize-winning journalist Nicholas Kristof has a new book out (co-authored by his wife and fellow Big Think expert Sheryl WuDunn) called A Path Appears: Transforming Lives, Creating Opportunity. Kristof describes it as a sort of “how...
Nothing is as strong a sal...
Read More