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The Making of “We Are the World” – USA for Africa – 1985 – The Camera Forum®
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The Making of “We Are the World” – USA for Africa – 1985

The Making of “We Are the World” – USA for Africa – 1985

Parts, Pieces, and Phrases – The 3P’s – From Wikipedia, the free encyclopedia.  The rest is this poor memory of history almost thirty years ago.  This is the power of creativity.  The power of art.  The power artists have when working together on a common goal.

We Are the World” is a song and charity single originally recorded by the supergroup USA for Africa in 1985. It was written by Michael Jackson and Lionel Richie, and produced by Quincy Jones and Michael Omartian for the album We Are the World. With sales in excess of 20 million copies, it is one of the fewer than 30 all-time singles to have sold at least 10 million copies worldwide.

Following Band Aid’s “Do They Know It’s Christmas?” project in the UK, an idea for the creation of an American benefit single for African famine relief came from activist Harry Belafonte, who, along with fundraiser Ken Kragen, was instrumental in bringing the vision to reality. Several musicians were contacted by the pair, before Jackson and Richie were assigned the task of writing the song. The duo completed the writing of “We Are the World” seven weeks after the release of “Do They Know Its Christmas”, and one night before the song’s first recording session, on January 21, 1985. (The last recording session for the song was held on January 28, 1985). The historic event brought together some of the most famous artists in the music industry at the time.

The song was released on March 7, 1985, as the only single from the album. A worldwide commercial success, it topped music charts throughout the world and became the fastest-selling American pop single in history. The first ever single to be certified multi-platinum, “We Are the World” received a Quadruple Platinum certification by the Recording Industry Association of America. However, the song garnered mixed reviews from journalists, music critics, and the public. Fans enjoyed hearing racially and musically diverse recording artists singing together on one track, and felt satisfied in buying “We Are the World”, knowing that the money was going to charity. Other individuals, including many commentators in the rock press, were disappointed that the song did not challenge listeners as to why famines occur in the first place, and felt that the lyrics were self-aggrandizing.

Awarded numerous honors—including three Grammy Awards, one American Music Award, and a People’s Choice Award—the song was promoted with a critically received music video, a home video, a special edition magazine, a simulcast, and several books, posters, and shirts. The promotion and merchandise aided the success of “We Are the World” and raised over $63 million for humanitarian aid in Africa and the US.

Following the devastation caused by the magnitude 7.0 Mw earthquake in Haiti on January 12, 2010, a remake of the song by another all-star cast of singers was recorded on February 1, 2010. Entitled “We Are the World 25 for Haiti”, it was released as a single on February 12, 2010, with proceeds from the recording’s sales promised to aid survivors.

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Chuck Jones

Digital Media Producer, Photographer, Video Storyteller, Cinemagraph Master. Only Semi-Reformed Hippy. Managing Editor of http://TheCameraForum.Com

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