OK, you probably know I don’t like ultra-long lens names. I don’t like lenses that are expensive (who does?). So when you throw out a 50mm lens with a long name, like the Sony FE Planar T* 50mm f/1.4 ZA, and price it at $1,500 I’m...
OK, you probably know I don’t ...
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Have you ever wondered what it would be like to actually shoot a feature length motion picture using only a Sony mirrorless body? Wonder no more, The movie is called Three Days In August! This first feature film shot exclusively in 4K on a Sony Alpha mirrorless...
Have you ever wondered what it...
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[embed]https://youtu.be/tfhao9psW5g[/embed] At the core of Western Narrative Filmmaking is an unspoken contract that filmmakers make with the audience. It is called “A Willing Suspension of Disbelief.” What that means, is that I, as a filmmaker, am going to do everything possible to make the image look...
[embed]https://youtu.be/tfhao9...
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https://youtu.be/Txs4Y5QkP8w Once again, the first hints of Spring in the air, the Wedding & Portrait Photographers International show, WPPI 2016, beckons me to Las Vegas. This conference is one of my annual favorites. I love the focus on up close and personal education, the intimate setting...
https://youtu.be/Txs4Y5QkP8w ...
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Life in Western Mongolia is an adventure. Training eagles to hunt, herding yaks, and racing camels are just a few of the daily activities of the nomadic Kazakh people. Global nomad filmmaker, Director, DP, and editor Brandon Li spent a few weeks living with the nomadic...
Life in Western Mongolia is an...
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https://youtu.be/W1PctXnvsPs When it comes to a subject as complex as choosing what particular set of expensive video lenses to use, nothing substitutes for actual hands on experience. The experience a Professional like Jem Schofield has acquired over his many years of using the various lenses and...
https://youtu.be/W1PctXn...
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Sony today unveiled their latest "consumer" level camera, the a6300. Although the distinction between consumer level and Pro level are getting harder and harder to tell. The successor to the already excellent Sony a6000 brings almost all of the high end video features of the latest a7 series...
Sony today unveiled their ...
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(G Master Lens Discussion starts at 4:10 in the above video, after the discussion about the exciting new a6300) G Master. Now there is a name that instills confidence. And rightly so from a look at the specs of the new lineup of Professional highest...
(G Master Lens Discussion ...
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Panasonic, no stranger to the camera game, today announced a major new development in electronic Global Shutter technology. This Global Shutter tech or something similar will eventually find its way onto almost every new camera produced. And not just by Panasonic. Frequently, large manufacturers cross...
Panasonic, no stranger to ...
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Not to be outdone by the strong Zeiss support for the native Sony FF E mount, Schneider Optics announces additional support for the Sony E mount in their new family of prime lenses specially designed and built for digital cinematography with full-frame sensor HDSLR, Mirrorless, and...
Not to be outdone by the stron...
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Here at LensRentals, we have a unique perspective to the market trends. With over 100,000 pieces of gear that are rented out regularly, we're able to effectively monitor what products are the most interesting for photographers and videographers. Here is where we'll show you all...
Here at LensRentals,...
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https://vimeo.com/149524661 I should call this video "Digital Blindz" or something, that horizontal banding is so bad. As an environmentalist, I applaud the conversion from incandescent light bulbs to fluorescent and the new LED digital bulbs. The energy efficiency is so much better it can save a great...
https://vimeo.com/149524661 ...
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Last post, we took apart the Canon 35mm f/1.4 Mk II lens. Continuing the 35mm theme, today we're going to do the same to the Sony 35mm FE f/1.4 ZA lens. And chill out, we'll do the Sigma 35mm DG HSM f/1.4 Art lens next and one of the Zeiss...
Last post, we took apart the C...
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https://vimeo.com/148669030 FS5 vs a7S II I'm shooting so much low light video these days that I was very interested to see what the new Sony FS5 was capable of, verses the new Sony a7S II. It is possible I will be using one or the other of...
https://vimeo.com/148669030 F...
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When the a7S was released just over a year ago, it completely shook up the photo-video industry. I was there at NAB 2014 for the surprise announcement. Artists like myself and my friends were now going to be able to record still photographs and video footage in almost complete...
When the a7S was released ...
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Gone are the days of the low image quality but highly portable palm size camera. Those models have almost all be absorbed by the ever growing tidal wave of smartphone cams. Every smartphone made now comes with a decent built in camera. Some, like the...
Gone are the days of the low i...
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